Thinking About Attention

Every time you switch the focus of your attention from one subject to another, you incur the Cognitive Switching Penalty. In order to take action, your brain has to ‘load’ the context of what you’re doing into working memory. If you constantly switch the focus of your attention, you’re forcing your brain to spend time and effort thrashing, loading and reloading contexts over and over again. That’s why it’s possible to spend an entire day multi-tasking, get nothing done and feel exhausted at the end — you’ve burned all your energy context-switching instead of making progress.

The great end of life is not knowledge, but action. — Thomas Henry Huxley

The height of your accomplishment will equal the depth of your convictions. — William F. Scolavino



Physicist, researcher, teacher, reader.

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